Collaborated with journalists to make proto-personas, our assumptions were people would want to know everything there is to know about Kate. Doing loosely structured interviews and task analysis at weddings showed people were more interested in commentary and feeling part of the occasion.

Facilitated workshop to generate ideas that would engage and entertain our personas. Sketched out/story boarded our best ideas. Pitch ideas to upper management. Upper management chose live social media data map idea.

Used workshop sketches and storyboards to make wireframe designs. Turned wireframes into a clickable medium fidelity prototype. Did usability testing with prototype, evaluated results and fed research back into UI design. Repeated this cycle (design, test and evaluation) two more times. Increased the prototype's fidelity level in each cycle. Last cycle was with a rapid prototype built using a pattern library. For each of the article's three data feeds I designed a CMS (Content Management System). The three data feeds were: 1, moderated Twitter feed; 2, Kate and Will location coordinates; 3, Related content. For each CMS I did one cycle of design, test and evaluation.