If stakeholders aren’t understanding the benefits of good UX design, it’s your fault, not theirs!

Your UX goal is to help your company become more UX design mature.

Step one

Make stakeholders in your company UX literate.

So they know the difference between good and bad UX design.

Method example:

Stakeholders sitting in on usability testing.

Step two

Make stakeholders in your company UX fluent.

So they know how to make UX design decisions.

Method example:

Co Design workshops with stakeholders.

Step three

Help stakeholders master the UX craft.

Notes from Jared Spool interview by Per Axbom and James Royal-Lawson on October 12, 2018.